Using passive monitoring, we gather smartphone signals and treat them as individuals providing footfall, new, repeat and total visits capture and bounce rates, dwell times and paths. Loyalty, engagement zones and popularity over hours.
We anonymize personal data, in order to guard the people's privacy, yet using the anonymyzed data for our sistematic analysis.
Manage your advertisements in smart ways. Get insights about the relevance of your brand in the social media in a time-series analysis. Trendwords, publications, comments, likes, etc.
Marketing redefined.
Embrace new ways to engage with your customers by running targeted Wifi campaigns and surveys, advertisements, customized pages and products.
Using machine learning, and data mining to uncover patterns of usage, user peaks, . We provide insights on this data for our customers to identify patterns and trends across different industries; adding value back into the marketplace.
We intend to cover large commercial areas, tourism regions, hotels and touristic points and sporadic events without the need for expensive equipment and setups or the traditional cameras that require heavy image processing. In addition, it provides social networks information which is ever more relevant in today’s world.
First deployed in 2016
Spinoff research Projects
By using Wi-Fi we are able to track the same identifiers through different locations, creating spatiotemporal flows (by installing more than one tracker), and classifying demographic profiles.
Embrace new ways to engage with your customers by running targeted Wifi campaigns and surveys, advertisements, customized pages and products.
Social Media advertisement is often the first marketing contact with the client, invest in a smart way.
multi-sourced ashboard allowing to make sense of the data.
We use our expertise to extend your brand.
Through Passive Wi-Fi monitoring of the smartphones carried by passerbys, we can provide anonymized analytics about site load, footfall, events and gatherings that can be used by marketing.
Follow words, locations, businesses, hashtags and more on Instagram, TripAdvisor, Twitter and Flickr.
Provides data explainability to the peaks and affluences in the different locations, by tracking events/fairs/holidays near that can explain the increase or decrease of footfall in a location.
We aim to provide customers with processed information to commercial platforms, touristic locations or accommodation about the customers and the physical environment around them. This includes people tracking via passive Wi-Fi, captive portal, social networks, weather, events and happenings around, but also public transport affluence (buses, trains, ships, boats). We process these different data sources by applying machine learning and big data techniques to reveal how these parameters can influence each other, showing the results on a dashboard with data analysing tools.
Our product innovates not only in the gathering of different data sources, but also in the method of tracking people unobtrusively in a passive way via Wi-Fi analysis. By sensing the Wi-Fi probes (sent when Wi-Fi devices are looking for nearby networks), we acquire an identifier which is anonymized and provides information about the same devices over different locations, where other methods do not enable.
€ n/a Social Network
Instagram · TripAdvisor Twitter · Flickr Locations #Hashtags
€ n/a Per Month
Wi-Fi Passive Monitoring Daily/Hourly/Peaks Commercial Areas Events/Fairs
€ n/a Per Month
Captive Portal Custom client landpage Product Advertisement
€ n/a Per Month
Events and Happennings Weather Air/Marine Transports Land Transports
Our partners and supporters in business, hardware and consulting.
